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Proper and fair pricing is probably the toughest
part of a free lance nature photographer. Digital imaging, world wide
web and competitive market have brought down the prices to sometimes
unacceptable pricing expectations. Peter A.Dettling /Terra Magica
believes, that a great photograph has it’s value and should
never be undersold. A good image doesn’t come easy, there is
hard work behind each and every image.
On the other hand tourism agencies, magazines etc. are usually working
on a tight budgets and the market is full of good images. As mentioned
in the first sentence, pricing isn’t easy. Below you’ll
find some information on Peter A. Dettling/ Terra Magica pricing and
availability. To determine fair prices (both for photographer and
customer), Peter uses FotoQuote and other similar mediums to determine
industry standards. Prices are negotiable.
Pricing for magazines, books, brochures
etc.
(ONE TIME USE) Print medium
| Books |
minimum $ 100 |
cover minimum $ 400 |
| Brochures |
minimum $ 75 |
cover minimum $ 150 |
| Calendars |
minimum $ 250 |
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| Magazines & Newspapers |
minimum $ 75 |
cover minimum $ 350 |
| Post- / Notecards |
minimum £ 100 |
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| Website |
negotiable |
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Commercial / Editorial Assignment
Hourly rate: $ 100
Daily rate (8 hours) : $ 650
Weekly (7 consequtive shooting days) rate: $ 3’500
Monthly (30 consequtive shooting days) rate: $ 12’000
Note: Rates do not include material costs, travel or other expenses.
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